Friday, August 12, 2011
Boost Holiday Sales this Year by Using Multi-Carrier Shipping Software
Are you planning for your 2011 holiday season yet? Have you begun your marketing plan for this year’s new products and offerings? Are you hoping to increase your sales compared to last year? If you answered yes to these questions, you’re well on your way to having a successful holiday season. But could there be a better way to handle your shipping this year?
How much did you spend on shipping last November? Did you feel that was too high? If you’re using a single carrier shipping solution, you may not have a lot of options. Perhaps you already negotiated a special rate with your carrier. That’s a great first step to saving, compared to paying standard published rates. However, if you use the carrier supplied shipping system, your view of shipping rates can be one sided. You will not know if another carrier could deliver your package for less or that you (and your customers!) are paying more than you should. Ok, sure - you could go look up prices on different websites. It would only take a couple of minutes…..for every shipment. Wouldn’t it be nice to get alternate rates instantly?
Users of Harvey Software’s CPS shipping software can tell you instantly what it would cost to ship with another carrier. The CPS BestWay calculator provides a list of choices ranked by amount, time & amount, or carrier & amount. Need the fastest way? Calculate by time & amount and see your best options. Need the least expensive shipping option? Your possible choices are ranked by amount. Do you want to see your preferred carrier’s options at the top? Select carrier & amount.
A great online order experience involves more than great product presentation with prompt, correctly priced shipping. It also involves providing the best in customer service, including easy package tracking. Is it obvious that your current tracking email is from your company? Does your carrier supplied shipping system send an email that your customers sift through to see it’s from you? It is hard to build your company’s brand ID like that! With CPS, the email comes directly from YOUR company using YOUR email address, so there is instant recognition of your company and your brand. CPS can help you build a more personal connection between you and your customer.
So what DID you pay for shipping last November? How easy is it for you to look that up? CPS saves your shipping history, giving you quick access to important shipping data by date, service, and carrier. You will easily know which carrier you use the most and your shipping costs—important information for planning and carrier negotiations. The idea is to make the data easily available so you can focus your energy building your business.
You could be using CPS shipping software this holiday season to save your business money. Even if you ship a moderate volume of packages, CPS pays for itself. Check out the Estimated Savings Calculator at www.HarveySoft.com. The more you ship, the more you save! And when your customers get a great deal on shipping, they buy more. Let Harvey Software’s CPS help you expand your business while saving you money on your shipping costs.
Posted by Harvey Software, Inc. at 10:30 AM